new realm has opened in Virginia Beach’s beer scene after a green flash fizzled
New Realm Brewing Co. opened in August at 1209 Craft Lane in Virginia Beach.
The site was previously the short-lived East Coast location for the
California-based Green Flash Brewing Company. Bob Powers, a New Realm
co-founder, says expanding to Virginia Beach from Atlanta was enticing.
“This was an opportunity that we couldn’t pass up,” Powers says.
New Realm had the winning private bid for Green Flash’s equipment and has
leased the 58,000-square-foot location, Powers says. He would not say how much
the winning bid was but said New Realm plans to invest millions in the Virginia
Beach brewery. Powers said Virginia Beach and New Realm didn’t enter into any
The Virginia Beach Department of
Economic Development worked on marketing efforts with the owner of the brewery
location, The Miller Group, to attract New Realm to Virginia Beach, said
Michelle Chapleau in an email. Chapleau is a business development coordinator
with the Virginia Beach Department of Economic Development.
"New Realm is going to add
significant capital investment to the facility," Chapleau said. "Virginia
Beach anticipates increased revenues from real estate taxes and sales
New Realm’s Virginia Beach location can
make up to 40,000 barrels annually. It has a tasting room with 15 different
beers on tap and a 44,000-square-foot outdoor beer garden. A 400-seat
restaurant is planned to open in early 2019. Beginning Thursday, festivities
are being held to celebrate the opening at Virginia Beach.
The Virginia Beach brewery opened under
the Green Flash banner in 2016 and closed 16 months later. Observers said at
the time that expanding too quickly can be risky for craft beer makers. Powers
says New Realm’s business model is to be a southeastern brewer without growing
“We don’t really have national
aspirations,” Powers says. “Unless we have a facility on the ground, we won’t
go into the market.”
Powers, Carey Falcone and Mitch Steel
formed New Realm in 2016 in Atlanta, where the company has a 20,000-square-foot
New Realm has entered a distribution agreement with Hoffman Beverage to get its
beers in bars, restaurants and retailers around Southside Hampton Roads. Based
in Chesapeake, Hoffman Beverage’s craft beer portfolio includes Bold Rock Hard
Cider and Devils Backbone Brewing Co.
Powers says in the next year or two New Realm will work on establishing its
brand around Virginia.
“We’ll expand around this state when it’s the right time,” Powers says. “It’s
building brands the right way – one pint at a time.”